Case Study for Fasto App

Fasto: A Case Study of Subscription-based Grocery and Dairy Delivery Service

Introduction

Fasto is an innovative subscription-based online platform that aims to deliver fresh groceries, including dairy products, directly to consumers. With the convenience of technology and a commitment to freshness, Fasto combines the delivery model of Blinkit with the subscription-based model of Country Delight. Fast and reliable product delivery right to your doorstep. We ensure prompt and secure delivery of your items, so you can enjoy your purchase without any hassle.With the convenience of technology and a commitment to freshness, Fasto combines the delivery model of Blinkit with the subscription-based model of Country Delight.

Business Model

Fasto operates on a subscription-based model where customers can choose from various subscription plans. These plans range from basic (weekly delivery of essential groceries) to premium (daily delivery of groceries, dairy, and gourmet items).

  • Order Placement

Customers can place orders through the Fasto website or mobile application. They can choose to subscribe for daily, weekly, or monthly deliveries.

  • Product Range

Fasto offers a wide range of products including fresh vegetables, fruits, staples, and dairy products. They emphasize sourcing from local farmers and dairy producers.

  • Delivery Logistics

Fasto has its own fleet of delivery vehicles that are equipped with refrigeration units to ensure that the products remain fresh during transit.

Market Research and Target Audience

Fasto operates on a subscription-based model where customers can choose from various subscription plans. These plans range from basic (weekly delivery of essential groceries) to premium (daily delivery of groceries, dairy, and gourmet items).

01
Target Market

Fasto initially targets urban areas where consumers are looking for convenient and healthier alternatives to supermarket shopping.

02
Customer Personal

The typical customer is a working professional, aged between 25-50 years, who is health-conscious and prefers fresh, high-quality products but lacks the time for daily grocery shopping.

Technology

Fasto operates on a subscription-based model where customers can choose from various subscription plans. These plans range from basic (weekly delivery of essential groceries) to premium (daily delivery of groceries, dairy, and gourmet items).

Challenges and Solutions

1.
Ensuring the freshness of products, especially dairy.

Fasto establishes direct partnerships with local dairy farms and farmers to source products and utilizes refrigerated delivery vehicles.

2.
Managing logistics for daily delivery.

Fasto uses route optimization software and real-time tracking to ensure timely deliveries.

3.
Convincing customers to switch to a subscription-based model.

Fasto offers initial discounts, referral programs, and educates consumers on the benefits of fresh and locally sourced products.

Results and Growth

  • Fasto receives a positive response from the market due to its emphasis on freshness and convenience.
  • The subscription model helps in customer retention and ensures a steady revenue stream.
  • Data analytics help Fasto in optimizing its operations and increasing efficiency.
  • Partnerships with local producers lead to community development and sustainable sourcing practices.

Future Prospects

  • Fasto plans to expand its services to more cities and diversify its product range.
  • The company is considering incorporating sustainability into its packaging and delivery processes.
  • Fasto is looking into partnerships with health and wellness experts to offer personalized dietary advice to subscribers.

Conclusion :

Fasto's innovative approach to combining a subscription model with the delivery of fresh groceries and dairy products has proven to be successful